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Issue Date
Title
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Jul-2009
Marketing de relacionamento como diferencial competitivo em uma administradora de benefícios e assistência em saúde
Jul-2009
Estratégias de marketing de relacionamento na fidelização de clientes na General Motors
4-May-2015
Marketing de relacionamento para diferentes públicos: estudo de estratégias desenvolvidas pelo serviço federal de processamento de dados
2015
Marketing de relacionamento: a experiência inovadora da Globo com o projeto Meu eixão
6-Oct-2014
Advergames: aplicação de jogo digital como ferramenta de Marketing
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Author
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Bastos, Lea Cunha
1
Cardoso, Kelly Cristina Lima
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Clara, Caroline Barros Santa
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Portugal, Fernando Augusto Rossi ...
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Teixeira, Adriana Motta Leal
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Advergame
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Cliente
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Gestão da marca
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Jogo digital
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Marketing de relacionamento no go...
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