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4-May-2015
Marketing de relacionamento para diferentes públicos: estudo de estratégias desenvolvidas pelo serviço federal de processamento de dados
2015
Marketing de relacionamento: a experiência inovadora da Globo com o projeto Meu eixão
2015
Um estudo sobre a influência das marcas na decisão de compra dos consumidores de supermercados de vizinhança
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Author
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Bastos, Lea Cunha
1
Fleury, Patrick Moreno Grosso
1
Teixeira, Adriana Motta Leal
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Marketing de relacionamento
1
Comportamento do consumidor
1
Decisão de compra
1
Gestão da marca
1
Marca
1
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