Please use this identifier to cite or link to this item:
https://repositorio.uniceub.br/jspui/handle/prefix/15969
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Fonseca, Matheus Raulino | - |
dc.date.accessioned | 2022-07-27T12:25:28Z | - |
dc.date.available | 2022-07-27T12:25:28Z | - |
dc.date.issued | 2019 | - |
dc.identifier.uri | https://repositorio.uniceub.br/jspui/handle/prefix/15969 | - |
dc.description.abstract | Esta é uma pesquisa acadêmica de conclusão de curso de Administração do Uniceub, na área de Marketing, que busca entender o comportamento do consumidor de moda do sexo masculino nas lojas físicas e e-commerce. A pesquisa apresentou as principais diferenças entre o comportamento de consumo dentro dos dois canais de venda e ainda descreveu o perfil do consumidor de moda do sexo masculino. | pt_BR |
dc.description.provenance | Submitted by Evania Silva (evania.silva@uniceub.br) on 2022-07-25T20:28:39Z No. of bitstreams: 1 21602248.pdf: 446029 bytes, checksum: 8a5b720733194d19f093a1caee78b885 (MD5) | en |
dc.description.provenance | Approved for entry into archive by Fernanda Weschenfelder (fernanda.weschenfelder@uniceub.br) on 2022-07-27T12:25:28Z (GMT) No. of bitstreams: 1 21602248.pdf: 446029 bytes, checksum: 8a5b720733194d19f093a1caee78b885 (MD5) | en |
dc.description.provenance | Made available in DSpace on 2022-07-27T12:25:28Z (GMT). No. of bitstreams: 1 21602248.pdf: 446029 bytes, checksum: 8a5b720733194d19f093a1caee78b885 (MD5) Previous issue date: 2019 | en |
dc.language.iso | pt_BR | pt_BR |
dc.subject | Comportamento do consumidor | pt_BR |
dc.subject | Moda | pt_BR |
dc.subject | E-commerce | pt_BR |
dc.title | Comportamento do consumidor de moda do sexo masculino: loja física e e-commerce | pt_BR |
dc.type | TCC | pt_BR |
dc.date.criacao | 2019 | - |
dc.identifier.orientador | Luciana do Nascimento Lanchote | pt_BR |
Appears in Collections: | ADM - Graduação |
Files in This Item:
File | Description | Size | Format | |
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21602248.pdf | 435.58 kB | Adobe PDF | View/Open |
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