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Title
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Jul-2007
Consolidação da marca por meio das ferramentas do marketing de eventos: Brasília Fashion Festival
Jan-2007
A borracha de luxo: as havaianas no atual contexto do consumo
Jul-2007
Extensão do mix de produtos da Coca-Cola: a expansão da marca no Brasil
Jul-2007
Estratégias de desenvolvimento sustentável nas organizações
Jul-2007
Estratégia para valorização da marca: análise do Banco do Brasil
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Author
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Arruda, Fernanda Porto
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Grunthal, Roberta Lima Desgualdo ...
1
Lopes, Raquel Coimbra
1
Malheiros, Elisa de Carvalho
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Miranda, Danilo Franco
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Banco
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Bebida
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Coca-Cola
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Criação de produto
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Desenvolvimento sustentável
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Lealdade
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Date Available
5
2012