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2016
Transporte público coletivo: a relação das empresas com a imprensa para o gerenciamento de crise ocasionada pelo reajuste de tarifa anual
2016
As estratégias e o marketing como instrumentos de gestão empresarial: um estudo de caso do Brasília Shopping
2016
O endormarketing como estratégia de comunicação numa entidade de terceiro setor
2016
Estratégias de marketing como ferramenta de gestão na implantação de um Hotel Fazenda em Cordirburgo-MG
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Author
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Cordeiro, Andréa de Farias
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Rocha, José Sidney
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Silva, Márcia Cristina da
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Tôrres, Hellen de Almeida
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Business communication
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Comunicação empresarial
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Crise
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Endomarketing
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Enterprise strategy
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2018
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2016