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Issue Date
Title
Preview
Jan-2006
Comparativo promocional nas campanhas de telefonia móvel: Brasil Telecom X Vivo
Jul-2006
Valor da marca como gerar valor para uma marca
Jul-2006
Patrocínio esportivo uma eficaz ferramenta de comunicação
Jan-2006
A influência da variação cambial e da inflação no varejo de preço único
Jul-2006
Marketing promocional para cinema
Jan-2006
O poder da marca: o caso das empresas incubadas
Jan-2006
O reposicionamento da marca: caso Nova Schin
Jan-2006
Marketing social: responsabilidade social quanto ao uso de preservativo: conscientizando a população e agregando valor a marca
Jan-2006
O e-mail utilizado para complementar o marketing de relacionamento e as vendas nas empresas
Jan-2006
Publicidade na internet: Vantagens de anunciar na web para atingir públicos segmentados
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Abreu, Ygo Anderson Dieb
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Accioly, Mariana Peixoto Rodrigues
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Almeida, Camila Maximo
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Almeida, Raquel Micas
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Alves, Eduardo Jose de Azambuja
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Alves, Marilucy Barbosa
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Alves, Michelly Rodrigues
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Publicidade
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Televisão
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