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Issue Date
Title
Preview
2012
Marketing esportivo: a força da imagem de um ídolo do desporto nacional no processo de divulgação de uma marca.
Jan-2009
O mercado automobilístico brasileiro e suas diferenças comparadas ao mercado mundial
2013
Plano de comunicação: tubarões do cerrado.
Jan-2011
Estratégias de marketing no segmento de moda de luxo
2012
Futebol. Foco na gestão ou na bola?
2012
Planejamento estratégico: Chocolateria cacahuá.
Jul-2010
Mídias sociais: o marketing como forma de comunicação
Jan-2007
Marketing promocional e a fidelização de clientes
Jan-2009
Indústria de cosméticos e a internet: como usar as informações obtidas através dos blogs e sites para tomada de decisão em marketing
Jan-2007
Levantamento bibliográfico de monografias produzidas pelos alunos graduandos do UniCEUB sobre o tema segmentação de marketing
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Author
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Aissami, Sumaya
1
Alves, Cristiano Henrique Meneses
1
Alves, Eduardo Jose de Azambuja
1
Andrade, Waleria Pessoa
1
Antunes, Bernardo Carvalho
1
Barros, Marcela Pupe
1
Bernardo, Érica Ártenis Souza
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Comunicação
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Marca
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Branding
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Comportamento do consumidor
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Internet
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Marketing promocional
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