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Results 1-10 of 12 (Search time: 0.016 seconds).
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Issue Date
Title
Preview
Jan-2008
A imagem da marca: a imagem publicitária na construção da imagem da marca
Jul-2006
Os jingles e a sua capacidade de proporcionar credibilidade à marca
Jan-2008
A influência das marcas no processo decisório de compra de consumidores adolescentes
Jul-2007
Consolidação da marca por meio das ferramentas do marketing de eventos: Brasília Fashion Festival
Jan-2007
A borracha de luxo: as havaianas no atual contexto do consumo
Jul-2008
A influência da embalagem no comportamento de compra do consumidor
Jul-2007
Extensão do mix de produtos da Coca-Cola: a expansão da marca no Brasil
Jan-2008
Branding: o diferencial da marca e sua interferência nos consumidores
Jul-2008
Apple: o discurso da inovação
Jan-2009
O comportamento infantil frente ao consumo
Discover
Author
1
Alves, Eduardo Jose de Azambuja
1
Arruda, Fernanda Porto
1
Barbosa, Roberto Marcos da Silva
1
Bodart, Carina da Silva
1
Caddah, Luis Henrique Gregory
1
Di Chaves, Fernando Ramos
1
França, Tayana de Freitas
.
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Subject
3
Comportamento do consumidor
2
Design
2
Marketing
1
Adolescência
1
Apple
1
Banco
1
Bebida
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Date issued
1
2009
5
2008
5
2007
1
2006
Date Available
12
2012