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Results 1-10 of 18 (Search time: 0.017 seconds).
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Title
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Jul-2010
A extensão de marca e linha como estratégias de diferenciação para manter e expandir a fatia de mercado de uma organização
Jul-2010
Luxo: análise de um mercado brasileiro em ascensão
Jan-2008
A imagem da marca: a imagem publicitária na construção da imagem da marca
Jul-2006
Os jingles e a sua capacidade de proporcionar credibilidade à marca
Jan-2008
A influência das marcas no processo decisório de compra de consumidores adolescentes
Jul-2007
Consolidação da marca por meio das ferramentas do marketing de eventos: Brasília Fashion Festival
Jan-2010
Estudo de caso da marca Puma: um reposicionamento de marca de sucesso
Jan-2007
A borracha de luxo: as havaianas no atual contexto do consumo
Jan-2011
Estratégias de marketing no segmento de moda de luxo
Jul-2008
A influência da embalagem no comportamento de compra do consumidor
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Author
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Di Chaves, Fernando Ramos
1
França, Tayana de Freitas
1
Grunthal, Roberta Lima Desgualdo ...
1
Jarjour, Monya
1
Lopes, Raquel Coimbra
1
Malheiros, Elisa de Carvalho
1
Miranda, Danilo Franco
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Comportamento do consumidor
3
Luxo
3
Marketing
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Design
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18
2013